What are Virtual Influencers and why are they important?

The influencer industry is a big business. It is also an industry which is forever evolving at a rapid pace. The newest addition to this influencer world involves online personalities but without the human element. Meet the virtual influencers!

By definition, virtual influencers are fictional computer generated 'people' who have the realistic characteristics, features and personalities of humans. They are digital creations and they are exclusively created and consumed in digital mediums.

The aim of this radio documentary is to explore the growing demand for virtual influencers and discover how exactly are they shaping the future of marketing and social media. Through this process, I plan on conducting interviews with key people who are involved and contribute to the world of all things virtual. So stay tuned to find out more about these virtual beings!